Former trading floor · Risk analyst · Author

I worked inside it.
Now I explain it.

Fifteen years quoting lines, advising syndicates and sitting in casino operations taught me where the money actually goes. I wrote it down so other people would not have to learn it the expensive way: Sharp Logic on sports betting, Against the House on casino games.

Daniel Cross at his desk, notebook open, a whiteboard of risk and edge notes behind him.
Daniel Cross. Photographed at home, which is where all of this got written.

The route

How I got here

Six steps, in order. No dates, because the years are not the interesting part.

  1. Risk analysis on a market-making floor

    Early 2010s. The desk quoted lines rather than taking retail bets, so the job was pricing risk, not chasing customers. That is where you learn that the price is a product, and the margin is baked into it before anyone clicks anything.

  2. Independent consulting for betting syndicates

    Europe and Asia. Mostly unglamorous work: staking rules, exposure limits, record keeping, deciding when to stop. The professionals I worked with were far less exciting than the ones in the forums, and far more solvent.

  3. Casino economics, floor to online

    Game design, RTP and volatility, then the operational side: the floor, the surveillance room, later online operations. Different building, same arithmetic. It is why the casino book is written from the same seat as the betting one.

  4. Left the industry

    No dramatic exit. I stopped trading, stopped playing, and found that I had a lot of explanations left over and nobody to give them to.

  5. Sharp Logic

    The betting book. How a line is built, what the margin actually costs you, why closing line value is the only honest scoreboard, and what a realistic edge looks like when it exists at all.

  6. Against the House

    The casino book. The same treatment for slots, table games and live studios: how the product is designed to hold, what volatility does to a bankroll, and which decisions are still yours.

A note before you read

Why I write about this at all

I worked on the operator's side long enough to know there is no villain in this story. Nobody is cheating. The product is simply built to keep a percentage, and given enough repetitions it keeps it. All of that is public, and it is written in the terms almost nobody opens.

That gap is what I want to close. People spend months arguing about systems and streaks while two numbers quietly decide most of their result: the margin they pay on every bet, and the terms of the place they pay it to. Choosing where you play is the first decision and the most expensive one, and it usually gets thirty seconds and a banner.

The books are my attempt to hand over what took me years to learn, so it costs you an afternoon instead. How a price is made. What the house keeps. Where the small amount of genuine control actually sits. There is no system in either of them, and I would not trust anyone who sold you one.

I do not play anymore. I saw it from the other side of the table for too long. That is my choice, not advice. But if you are going to play, you should know precisely what you are buying.

— Daniel

Two books, one project

First the betting, then the casino

They are meant to be read in that order, but neither needs the other.

Sharp Logic by Daniel Cross — book cover

Book one · Sports betting

Sharp Logic

  • How a line is priced, and who it is priced for
  • Margin: the fee you pay whether you win or lose
  • Closing line value as the only honest scoreboard
  • Staking, limits and why syndicates look boring
Get the book

Retailer link to be added.

Against the House by Daniel Cross — book cover

Book two · Casino

Against the House

  • RTP and volatility, and why they are not the same promise
  • How slots are designed to hold, feature by feature
  • Table games and live studios, from the operator's seat
  • Bonus terms, wagering and what they really cost
Get the book

Retailer link to be added.

From the books

You are not playing against the casino. You are playing against a number the casino agreed to in advance.
Against the House
The margin is not a fee for losing. It is a fee for playing, and you pay it on every ticket you ever write.
Sharp Logic
Your profit and loss tells you what happened. Closing line value tells you whether it was going to.
Sharp Logic

Working excerpts. Final wording to be pulled from the published editions.

What I actually did

No certificates, no track record for sale

Priced markets, not bets

Years of risk analysis on a market-making desk, where the output is a line rather than a customer.

Worked with professional syndicates

Independent consulting across Europe and Asia on staking discipline and risk-management process.

Inside casino operations

Game economics, RTP and volatility modelling, plus time on the floor, in surveillance and in online operations.

Out of the industry

No current operator role, no trading, no play. Nothing on this page is a service you can hire.

Occasional notes

New chapters, corrections, the odd teardown

A few emails a year at most. No offers, no affiliate links in the letters, unsubscribe in one click.

Accounts are new and mostly empty. I answer email faster than any of them.